Accelerating Product Expansion for Unilever
Unilever partnered with Ample Insight to enhance its data science capabilities, leading to faster and more informed product expansions into key global markets.
By 2025, over 80% of companies in the CPG industry are expected to implement data analytics strategies.
Predictive Analytics Use Cases In (CPG) Industry, Polestar, 2024
The Opportunity
Expanding Data Capabilities for Scalable Product Launches
Unilever, a global leader in consumer goods with nearly 400 brands across 190 countries, was looking to strengthen its data science operations to support strategic expansions into new product verticals. As their data science organization rapidly grew, the need for external expertise became apparent. The company sought a partner capable of managing large-scale data aggregation, cleansing, transformation, and analysis to drive informed business decisions in a competitive and fast-paced market.
The Solution
Streamlined Data Processes for Accelerated Market Entry
To successfully expand into key global consumer product verticals, Unilever needed to handle vast amounts of data from various sources, ensure its accuracy, and quickly transform it into actionable insights. These insights would enable the company to make timely strategic decisions, accelerating their market entry and supporting long-term growth. Ample Insight addressed these specific challenges by implementing the following solutions:
- Data Aggregation and Cleansing: Streamlined the collection and cleaning of vast datasets from multiple sources, ensuring high-quality data for analysis.
- Data Transformation and Integration: Developed pipelines to convert raw data into actionable insights, seamlessly integrating it with Unilever’s existing systems.
- Automation of Workflows: Automated key data processes, significantly reducing analysis time and enabling quicker access to market insights.
These solutions allowed Unilever to exceed its expansion goals and solidified Ample Insight as a critical partner in their data science initiatives.
The Impact
Driving Strategic Growth with Data-Driven Insights
The partnership with Ample Insight led to several significant outcomes for Unilever:
- Preferred Data Science Partner: Due to the success of the collaboration, Unilever designated Ample Insight as its preferred external data science partner.
- Accelerated Market Entry: The solutions provided by Ample Insight allowed Unilever to enter new markets more quickly, with strategies informed by the most accurate and up-to-date data.
- Increased Operational Efficiency: Unilever’s data science team continues to leverage the best practices established during the engagement, enhancing operational efficiency and maintaining a competitive advantage in the global market.
Ample exceeded expectations with a focused and proactive approach. Our results were fantastic. What stood out the most is how they automated a majority of our work for a major project which eliminated key bottlenecks for our data science teams, enabling us to make strategic decisions, faster.
Ample exceeded expectations with a focused and proactive approach. Our results were fantastic. What stood out the most is how they automated a majority of our work for a major project which eliminated key bottlenecks for our data science teams, enabling us to make strategic decisions, faster.